For this project, I was commissioned to craft a soccer jersey and scarf for KRQE employees. Beginning with the station logo, I seamlessly integrated station branding while paying homage to New Mexico's rich history. Ultimately, management chose the lower leftt logo as the final design.
For the jersey design, my aim was to create something visually striking that also functioned as a powerful branding tool. I devised a method to consolidate all of our stations into a cohesive, clean design, which I then utilized as a pattern. Overlaying this with an abstract art pattern, I employed station colors for trim accents and numbering to enhance the overall aesthetic.
